PRAEDIUM Advisors provides professional services for corporate and individual commercial real estate sellers, buyers, and investors in metro Phoenix, Arizona and throughout the USA. Through our many established relationships with commercial real estate and investment brokerage firms and our personal relationships with many commercial real estate buyers, sellers, owners, investors, and developers, we maintain or have access to extensive databases of available properties and acquisition criteria for properties throughout Arizona and the entire USA.

I work with you to understand your short–term and long–term real estate goals and how they will impact both the direct and network marketing tools available to us. My goal is to advise, educate, and guide you through the sales process.

• I discuss marketing and any sales confidentiality issues important to you so they can be integrated into the marketing plan.
• I review current market, submarket, and financing conditions to establish a competitive price for your property so it will sell quickly.
• I identify property value enhancement opportunities that can be profitably implemented before the sale to maximize your sales price.
  

• High-Impact, sales motivating, marketing materials are created to make your property stand out from competing properties and capture the attention of buyers.
• Marketing materials include high–quality digital photographs and/or video of your property.
• Two versions of marketing materials are created: a full–color Teaser Flyer for the initial contact with buyers that provides just enough information to motivate buyers to contact me for the full marketing package. The full–color Offering Memorandum contains sufficient information for a buyer to prepare a Letter of Intent. The Offering Memorandum is never push marketed ensuring I capture the contact information of interested buyers for personalized and direct follow–up conversations. A Confidentiality Agreement is used if appropriate.
• The flyer and full OM are produced in both print and .pdf formats to market your property by both direct mail and email and to adapt to buyer preferences.

I have created and maintain a proprietary database of active buyers and developers. The FileMaker software platform permits the database to be sorted into buyer sub–categories of Industrial, Office, Retail, Land, and Multi–Family groupings to ensure your property is targeted to the proper prospective buyer group. New investors are added to the database each week and it is continuously updated for accuracy and relevancy.

Active marketing is the most effective. A database–generated, targeted marketing campaign is conducted via email and direct mail and coupled with follow–up phone calls or face–to–face meetings when possible. The campaign is repeated and/or modified at appropriate intervals. The combination of personal calls, letters and brochures used in this program dramatically enhances the effectiveness of my marketing plan. I do not sit back and wait for phone calls or emails to come in.

I recognize the importance of working with other investment brokers on a nationwide basis. The number of prospects grows immeasurably with proper promotion to the brokerage community. I actively push your property from the outset of my marketing campaign to the investment brokerage community with full acknowledgement that they have access to buyers not in our database. Again, and unlike some of our largest competitors, I return my fellow broker's calls promptly and treat outside brokers with the utmost care and respect. I prefer split my commission if it means selling your property sooner!

Perhaps the most important tool that I am very adept at using to effectively market and sell your property is the Internet. Unless you have confidentiality issues I place your property on Loopnet (Premium Access Member), CoStar, and possibly Real Capital Markets and other web–based marketing venues. I also create a new web page on PRAEDIUM Advisors’ website devoted to marketing your property. This ensures your property is exposed to thousands of investors, real estate professionals and agents around the world. Additionally, I am a subscriber to several proprietary email Listservers distributing push email marketing messages to thousands of targeted subscribers.

Depending on the specific characteristics of your property I may market it in selected local and/or national print media.

If appropriate I will place the largest viable clean, bright, professional For Sale sign on your property positioning it for maximum visibility and impact.

• I respond to all leads and inquiries within minutes, not days.
• I personally represent you at all showings and employ our seasoned salesmanship to facilitate the optimum opportunity for a sale.
• I assist buyers with financing options if needed.
• I review terms of all LOIs with you and, as an experienced negotiator, I draft an appropriate counter–offer.
• I avoid dual agency representation issues in the event that a buyer does not have their own broker representation ensuring I always negotiate in your best interest.

I communicate with you weekly regarding my marketing activities and results and discuss recommendations for any changes in the marketing program. I am always open to new ideas and suggestions from my clients.

I coordinate with the buyer and seller, their respective attorneys, the escrow company, the lender, and consultants during contract negotiations and the closing process to ensure a successful, stress–free sale.

I have a detailed conversation with you to determine what I did right and, more importantly, what could I do better with your next marketing assignment.